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Special Report - Real Estate & Construction - July 03, 2009
Getting back to basics in recession
Schneidmiller Cd'A real estate brokerage pulls back to its roots in down economy

By Mike McLean
Of the Journal of Business

Mark Johnson, left, and Gary Schneidmiller say reducing inventory is the biggest challenge the real estate industry faces in North Idaho.
Mark Johnson, left, and Gary Schneidmiller say reducing inventory is the biggest challenge the real estate industry faces in North Idaho.
—Staff photo by Mike McLean
Coldwell Banker Schneidmiller Realty, a 27-year-old Coeur d'Alene real estate brokerage, has pulled back to its roots as part of its strategy to endure the recession.

Gary Schneidmiller, the agency's owner and broker, says he has done some pruning of offshoot endeavors that didn't fit his business model for residential real estate, while cultivating the brokerage's commercial side to grow on its own.

The agency had swelled to three residential offices with a combined...


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