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Special Report - Special Report - July 19, 2012
Retailers draw seniors by making deals
Many stores and eateries here offer discounts regularly to entice patrons over 55

By Treva Lind
f the Journal of Business

Produce isn't eligible for senior discounts at the Spokane Valley Fred Meyer. Even so, Naida Pritchard, 86, picks up some apples while shopping on the store's seniors day.
Produce isn't eligible for senior discounts at the Spokane Valley Fred Meyer. Even so, Naida Pritchard, 86, picks up some apples while shopping on the store's seniors day.
—Staff photo by Treva Lind
On the first Tuesday of each month, at least five shuttle buses carrying retirement center residents navigate at various times to the Spokane Valley Fred Meyer store.

The major attraction drawing this transit activity is the store's senior discount day for customers ages 55 and older who get 10 percent off many goods.

"It seems to get more popular every month," says Steve Valentine, Fred Meyer store director, regarding the senior discount. "They make it a half-day or...


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