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Up Close - Corporate Citizenship - August 16, 2012
Benefiting from product philanthropy
Study finds that donating merchandise can bring businesses good returns

Newswise

Businesses can do well by doing good through product philanthropy, research from Indiana University concludes.

The study, released in January by the Bloomington, Ind.-based university's School of Public and Environmental Affairs, examines the return on investment for donating merchandise, as opposed to liquidating or destroying it.

"This research demonstrates that donating products can result in substantial financial and social benefits for minimal cost and risk," say...


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