Special Publications 
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Up Close - Green, Sustainable NW - September 13, 2012 |
Newswise
Hotels looking to attract "green" consumers must do more than practice sustainable business practices and be committed to sustainability as an environmental goal, new research suggests.
They also need to communicate those practices effectively to green consumers who exhibit specific behavior patterns and characteristics that are different than consumers in general, the research findings indicate.
Nelson Barber, an associate professor of hospitality management at the U...
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They also need to communicate those practices effectively to green consumers who exhibit specific behavior patterns and characteristics that are different than consumers in general, the research findings indicate.
Nelson Barber, an associate professor of hospitality management at the U...
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