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Local News - Local News - September 27, 2012
Silverwood Theme Park extends season with Scarywood
Scarywood, community days keep attendance on the rise

By Mike McLean
Of the Journal of Business

About 46,000 people attended the Scarywood attractions last year. A higher attendance is projected this year.
About 46,000 people attended the Scarywood attractions last year. A higher attendance is projected this year.
—Photo courtesy of Silverwood Theme Park
Silverwood Theme Park's season-extending strategies, which include community promotions in September and converting the park to a spooky attraction in October, help the park continue to set new attendance records, says Nancy DiGiammarco, Silverwood's marketing director.

Scarywood, a Hallo-ween-season incarnation of Silverwood that the North Idaho theme park debuted in 2009, has exceeded initial expectations in its first few years, DiGiammarco says.

Last year, Scarywoo...


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