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Local News - Local News - September 27, 2012
Franchising seen as future at Red Lion Hotels Corp.
Hotel chain continues to add new franchisees as it sheds its properties

By Linn Parish
Of the Journal of Business

Red Lion Hotels Corp. President and CEO Jon Eliassen says the company expects to have as many franchise hotels as it has corporate-owned properties by the end of this year.
Red Lion Hotels Corp. President and CEO Jon Eliassen says the company expects to have as many franchise hotels as it has corporate-owned properties by the end of this year.
- Staff photo by Linn Parish
In the midst of a transition that involves selling hotels, paying off debt, and a subtle rebranding, Red Lion Hotels Corp. expects franchising to emerge as a primary vehicle for its growth.

The Spokane-based hotelier has announced hotel sales in each of the last three months, and company President and CEO Jon Eliassen says additional transactions likely will be announced in coming weeks. In the process, Red Lion is converting some buyers of its properties into franchisees, and by...


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