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Up Close - IT & Telecom - October 11, 2012
SEO loses luster, experts say
Changes at Google, other factors cause Spokane-area consultants to change focus

By Treva Lind
Of the Journal of Business

Chris Reilly, of Unleashed Online Marketing, and Ed Reese, of Sixth Man Marketing, say smartphones have contributed to the shift.
Chris Reilly, of Unleashed Online Marketing, and Ed Reese, of Sixth Man Marketing, say smartphones have contributed to the shift.
—Staff photo by Treva Lind
Strategies to drive customers to business websites has shifted away from an emphasis on search engine optimization, or strategies that can rank online sites higher in a search engine's results, to more of a focus on engaging Internet content, industry experts here say.

Principals at two Spokane online marketing firms say trends have changed enough that search engine optimization, or what is often abbreviated as SEO in the industry, has lost its luster. Online marketing is more focu...


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