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Up Close - IT & Telecom - October 11, 2012
iPhone users targeted by T-Mobile
After disappointments, wireless provider hopes to compete with its plans

By Emily Parkhurst
Of the Puget sound business journal

T-Mobile, which has struggled in the past to lure customers away from the Big Three wireless companies, is embarking on a risky new strategy: stealing iPhone customers from its competitors without offering an iPhone of its own.

The Bellevue-based company is betting Apple iPhone owners are sick of the roadblocks other mobile providers are putting up to slow their smartphone use and are looking for another option.

T-Mobile, a struggling company whose CEO unexpectedly st...


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