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Up Close - Up Close - January 31, 2013
Successful sustainability planning has five key elements
Data tracking, engaged employees are among such an effort's keystones

By Jeff Heggedahl
Special to the Journal of Business

It's my belief that today's leading businesses can both do well and do good; sustainability is both a smart business decision and a risk-mitigation activity. The fact is, companies can save money, save resources, and improve corporate reputation at the same time. Talk about a win-win.

I'm often asked why big companies invest in sustainability programs. A variant of this question I hear repeatedly in business settings is: What amount of resources do we really need to allocate for ou...


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