Spokane Journal of Business

Rohinni, Chinese company join forces

Venture is expected to result in brighter screens, furthering LED tech

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Coeur d’Alene-based tech company Rohinni LLC is combining forces on a recent venture with Beijing, China-based BOE Technology Group Co., a company that bills itself as a global leader in the semiconductor display industry.

The venture is intended to produce ultra-thin micro light-emitting diode components to backlight display screens, according to a press release issued by Rohinni. A company representative couldn’t be reached immediately for comment. 

The combination of Rohinni’s high-speed, “light-printing” technology and BOE’s liquid crystal display panel is set to create energy efficient, brighter lighting for TVs and electronic screens of any size.

Rohinni CEO Matthew Gerber says in the release that the joint venture will be based in China and initially will focus on larger consumer electronic products with displays larger than 32 inches, and all display sizes in automotive, industrial, and other markets.

“The way we use light in consumer electronics is about to take a huge leap as a result of achieving this milestone joint venture. It is going to change the way products look and perform throughout the world,” Gerber claims.

Using Rohinni’s proprietary light placement technology, the joint venture will bring paper-thin illuminated products to market quickly, Gerber asserts.

Rohinni, which is known for innovation with the use of tiny LEDs, has 80 patents granted or pending, according to the company’s website.

Rohinni was founded in May of 2013 by Andy Huska and Cody Peterson.

In 2017, Gerber told the Journal that the company had raised a total of $15 million in startup capital since it was founded. He also said that observers think Rohinni has developed revolutionary LED technology for lighting systems that can be used with various materials, including fabrics and electronic displays, which be exposed to harsh environments, such as being used under water.

Alla Drokina
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Before Alla started as a reporter with the Journal in 2019, she freelanced for The Pacific Northwest Inlander mostly covering culture and food. A breakfast enthusiast, she appreciates the simple things in life like cozy nooks, mystery podcasts, and 90s sitcoms.

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