Spokane Journal of Business

Corner Booth Media relocates to South Hill

Digital video ad agency moves from downtown

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Corner Booth Media Inc. has bought a building at 1328 S. Southeast Blvd., on Spokane’s South Hill, and relocated to the new space, says company owner and creative services director Frank Swoboda.

The Spokane County Assessor’s Office lists the sale price of the 4,000-square-foot building at $775,000.

Constructed in 1970, the building was first home to a 7-Eleven Inc. convenience store, Swoboda says. Most recently, it served as home to Mosaic Salon & Spa.

“We just bought it and are still moving in,” Swoboda says. His longtime friend, commercial developer Dan Spalding, is helping the company redesign the interior for a more cosmopolitan feel.

Swoboda says Corner Booth acquired the building from Southeast Blvd. LLC, a company owned by Choice Realty broker Richie Frahm and Pat Kautzman, of Eide Bailey LLP.

Corner Booth, founded in 2001 by Swoboda and his former wife, Tessa Groshoff, previously was located in leased space in a second-floor suite at 113 W. Pacific downtown. The company has a full-time staff of eight people.

Longtime clients of Corner Booth include Spokane Teachers Credit Union, information technology company 2nd Watch Inc., both based in Liberty Lake, and Spokane-based Second Harvest Inland Northwest, he says.

In addition to its clients in Washington and Idaho, Corner Booth has clients in Montana, Colorado, Northern California, Nevada, and Alaska.

“We’ve really had to transition a lot through these two decades. So much has changed,” he says, noting that Corner Booth started as a traditional video production company.

“Creating video content is still a key part of what we do, but work has just exploded in the last five years … where video is now so accessible through all the digital platforms,” he says.

In the digital advertising video space, Corner Booth has carved a niche creating original content for an array of social media platforms, Swoboda says.

“We get calls all the time from people who say, ‘I need to make a video,’’’ he says. “My response is always, ‘Are you sure?’ There’s no reason to make a video if it doesn’t get seen or do its job.”

He points to the example of a successful video campaign produced last year for longtime client Second Harvest. The nonprofit had contacted Corner Booth expressing its concerns about a potential food shortage at the onset of COVID-19.

In one day, Corner Booth built a video emphasizing the community need for food donations amid a wave of thousands of newly unemployed people across the region.

“We later created a second video about where to find food,” he says.

Those two videos eventually reached a total of 800,000 views, and 588,000 people watched the videos all the way through, Swoboda claims.

Kevin Blocker
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