For many small business owners, the pursuit of the perfect marketing metric has become a double-edged sword. Often, small businesses only focus on attribution, and it’s ruining their marketing efforts. 

Exporting from the Spokane area is an activity we don’t hear much about these days. One of the reasons lies in the demise of the International Trade Alliance, which for years promoted local businesses to go global. Another reason is that not much has changed in exports over the past 10 years, at least for Spokane.

Earlier this month, the Journal of Business hosted Mark Norton, executive director of the Northwest I-90 Manufacturing Alliance, for its most recent Elevating The Conversation podcast about Aerospace & Innovation in the Inland Northwest.

Earlier this month, the Journal of Business hosted Spokane developer and real estate broker Jordan Tampien for its most recent Elevating The Conversation podcast about The Inland Northwest Housing Market.

The Journal sat down with new Spokane Business Association President Brad Barnett to learn more about his background, the direction of the association, and some of the hot-button issues with which he's involved.

Earlier this month, the Journal of Business hosted Susan Stacey, chief executive of Providence Inland Northwest, for its most recent Elevating The Conversation podcast about The Health of Health Care.

Earlier this month, the Journal of Business hosted Dr. Elizabeth Cantwell, new president of Washington State University, for its most recent Elevating The Conversation podcast.

Earlier this month, the Journal of Business hosted Albert Tripp, city manager for the city of Airway Heights, for its most recent Elevating The Conversation podcast.

The Journal of Business hosted Lars Gilberts, Numerica Credit Union's vice president of equity and community engagement, for its most recent Elevating The Conversation podcast.

Tariffs can be a useful tool for achieving the president’s foreign policy objectives.