In a crowded apparel industry where countless brands compete for attention, the four founding partners behind Spokane-based Cooked as a Goat LLC believe their biggest advantage isn't flashy advertising or viral social media campaigns.

Izzie Wayuono has transformed a viral food trend into a growing Spokane business with the opening of Izzie's K-Dogs in April.

After years of organizing events, supporting Native artists, and operating a nonprofit focused on Indigenous communities, Spokane Tribe member Jeff Ferguson has opened a new brick-and-mortar business designed to give Native artists a permanent place to showcase and sell their work.