• Home
  • About Us
  • Subscribe
  • Advertise
  • Newsroom
  • Sign In
  • Create Account
  • Sign Out
  • My Account
  • Current Issue
    • Latest News
    • Special Report
    • Up Close
    • Opinion
  • News by Sector
    • Real Estate & Construction
    • Banking & Finance
    • Health Care
    • Education & Talent
    • North Idaho
    • Technology
    • Manufacturing
    • Retail
    • Government
  • Roundups & Features
    • Calendar
    • People
    • Business Licenses
    • Q&A Profiles
    • Cranes & Elevators
    • Retrospective
    • Insights
    • Restaurants & Retail
  • Supplements & Magazines
    • Book of Lists
    • Building the INW
    • Market Fact Book
    • Economic Forecast
    • Best Places to Work
    • Partner Publications
  • E-Edition
  • Journal Events
    • Elevating the Conversation
    • Workforce Summit
    • Icons
    • Women in Leadership
    • Rising Stars
    • Best Places to Work
    • People of Influence
    • Business of the Year Awards
  • Podcasts
  • Sponsored
  • INW Senior
Home » Inland Northwest Senior » Bestland Senior Living awaits baby boomer surge

Bestland Senior Living awaits baby boomer surge

Cd'A retirement community expects demand to increase

Bestland-(1)_web.jpg

Bestland Senior Living maintains 82 independent living apartments at its Coeur d'Alene campus.

| Ethan Pack
August 1, 2026
Ethan Pack

Coeur d'Alene-based Bestland Senior Living helps older adults as they transition from an independent life at home to a senior living community, says Bestland Executive Director Dana Klaas.

Operating at 606 E. Best, the independently owned and operated community is managed by Spokane-based McCathren Management & Real Estate Services Inc., Klaas says. The property is located northwest of the Interstate 90-Fourth Street interchange, about a mile northeast of Kootenai Health's medical campus, at 2003 Kootenai Health Way.

The longtime Coeur d’Alene retirement community's business and revenue are steady this year, compared to previous years, but the company is expecting future growth as more people reach retirement age. 

Bestland hasn’t experienced a significant rise in demand yet, says Klaas, who attributes current demand to older individuals in North Idaho who are working longer and are choosing to live at home in retirement.

“We haven't had a huge surge of baby boomers yet,” she says. “They're just starting to kind of trickle into the retirement communities, at least in Idaho. They may have hit the Spokane market, but they haven't really hit our market (yet).”

Bestland's location supports an independent lifestyle with nearby shopping centers, medical facilities, and other activities, which appeals to many residents, Klaas contends.

Amenities at Bestland include three cooked meals a day, activities and programs managed by an activities director, housekeeping services, scheduled transportation access, a fitness center, beauty salon, general store, and utilities and maintenance, which are included for a rental rate of nearly $2,000 a month, Klaas says. These amenities and others support residents transitioning to life at a senior community, she adds.

“If you're moving into an apartment building, you're going to make that that decision pretty quickly within a month or two — six months max,” Klaas explains. “With our residents, many of them have never even lived in an apartment building in their life, and so it's a complete lifestyle change and downsize. They might start touring but not move in for two years.”

Deciding to move into a senior living community is often an emotional, complex, and difficult choice for older adults, Klaas says. 

Some older individuals are accustomed to spacious rural living, she contends, which means support is helpful to transition from a single-family home to an independent or assisted living apartment.

"There's a lot to be said for the social aspect of retirement living and for your brain development," Klaas says. “They're coming from homes that they may have owned for 30 or 40 years, so the transition is not as easy as somebody that's moving from one apartment to another apartment."

The community was constructed in 1972, and was expanded with an additional wing of apartments constructed in 1980. The building is in the shape of a square with a courtyard in the center for resident use, Klaas says. The property has the capacity to accommodate additional expansions if needed in the future, adds Klaas.

Bestland Senior Living offers 82 independent living apartments with supportive services, which are nearly full, says Klaas, who expects to fill the remaining vacant apartments within the next several months.

Currently, 15 full-time employees and five part-time employees work at Bestland, including a night manager who can offer assistance in case of emergencies, she adds.

Klaas, who has worked at Bestland for 16 years, notes that many of the company's employees stay long-term, contributing to a tight-knit community enviornment. 

“That’s important (to the community), because you see a lot of turnover elsewhere, but we don't have that here at Bestland,” she contends. “You can feel the difference when you walk in our doors.”

    Inland Northwest Senior
    • Related Articles

      Boomer surge said likely to alter economy

      Radio producer to launch baby boomer broadcasts

      New WSU program aims for innovation in senior living

    • Related Products

      INW Senior 1 Year

      INW Senior 2 Year

    Ethan Pack

    Spokane care providers work to protect services

    More from this author

    Stay Informed. It’s Free.

    Subscribe to our newsletters and get the latest news and insights delivered to your inbox.

    Choose the newsletters you’d like to receive:
    Please select at least one newsletter.

    We respect your privacy.
    Unsubscribe anytime.

    Thank you!

    You’re subscribed. Keep an eye on your inbox for the latest updates.

    Featured Poll

    What is the single biggest barrier to breaking ground on new projects in our region right now?

    Popular Articles

    • Stevemacdonald pullquote web
      By Karina Elias

      New Markets pipeline grows in Spokane

    • By Matt Stephens

      Voters' view of Spokane region holds steady

    • Mckinley %2821%29 web
      By Karina Elias

      Former McKinley School property listed for $3M

    • Stancraft jet center hanger d6 rendering web
      By Karina Elias

      A $3.5M hangar is underway at StanCraft Jet Center

    • Rivet3 web
      By Matt Stephens

      Commercial muralist builds brand identity, value

    • News Content
      • News
      • Special Report
      • Up Close
      • Roundups & Features
      • Opinion
    • More Content
      • E-Edition
      • E-Mail Newsletters
      • Newsroom
      • Special Publications
      • Partner Publications
    • Customer Service
      • Editorial Calendar
      • Our Readers
      • Advertising
      • Subscriptions
      • Media Kit
    • Other Links
      • About Us
      • Contact Us
      • Journal Events
      • Privacy Policy
      • Tri-Cities Publications

    Journal of Business BBB Business Review allianceLogo.jpg CVC_Logo-1_small.jpg

    All content copyright ©  2026 by the Journal of Business and Northwest Business Press Inc. All rights reserved.

    Design, CMS, Hosting & Web Development :: ePublishing