Magnuson Hotels, a hotel group that offers reservation and property management services and has headquarters in Spokane and London, says the number of hotel clients that operate under one of its three non-franchise brands increased by 25 percent in 2013, compared with 2012.

Magnuson Hotels, which first was launched here in 2003, now has licensing agreements with nearly 150 hotels in 30 U.S. states and two Canadian provinces that carry Magnuson-branded names. Some of those hoteliers formerly aligned with such chains as Comfort Inn, Best Western, and Holiday Inn. 

Magnuson provides branding services under different brand names to reach different segments of the hotel market, from the economy properties that offer few extras to more upscale hotels with a number of amenities, including a complimentary breakfast. The company’s three brands include Magnuson Grand Hotels for upscale properties, Magnuson Hotels for mid-priced to upscale, and the M Star brand for economy hotels. 

The company also offers services to hotel owners separately from the brand licensing agreements, such as reservation management services it provides to a global-affiliated network of nearly 2,000 hotels.

 Magnuson says its branded hotels had overall occupancy growth of 22 percent in 2013, compared with 2012.

“While hotel owners can’t rely on growth anymore through increased rates or demand, they can find profits inside via a new era of low-cost operating platforms,” company CEO Thomas Magnuson said in a press release.