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Home » Quicksilver Media leases old Washington Photo building

Quicksilver Media leases old Washington Photo building

By Kim Crompton

August 2, 2012
Of the Journal of Business

Quicksilver Media Spokane LLC, a television production company formed earlier this year, has leased the former Washington Photo building at 101 S. Division and says it plans to set up offices, a production studio, and art gallery space there.

Jeff Mooring, a Spokane-based actor and director who was one of the founders of Quicksilver, says the long-vacant building on Division has 1,750 square feet of space on the main floor, plus a full basement, and will provide a good place for the company to grow.

The space currently is being remodeled, and Mooring says Quicksilver expects to have a soft opening there in late August or early September.

Quicksilver plans to create a number of television production projects, and says it has gotten off to a good start with a half-hour show called "Let's Talk Spokane," which airs twice weekly on KXLY-TV but currently is on a summer hiatus. Sponsored by Washington Trust Bank, the show features positive aspects of Spokane and the Inland Northwest, including business success stories.

Other projects the company says it's working on include a second half-hour weekly program called "Spotlight Spokane" and a Hispanic Food Network program. "Spotlight Spokane" will be a "Charlie Rose-styled, one-on-one serious interview type of format, often featuring one guest per show, and those guests will tend to be news makers" in the Spokane area, Mooring says. The Hispanic Food Network project will seek to carry on and expand dramatically a program created by KXLY-TV reporter Mike Gonzalez, Mooring says.

Mooring is the company's only employee, but he's using contract employees for the video production work.

Ken Adams, a marketing and advertising industry veteran here, co-founded Quicksilver with Mooring and hosted the "Let's Talk Spokane" show. However, Adams announced in a recent letter to friends and colleagues that he was turning over the reins of Quicksilver Media to Mooring and closing another business, Ken Adams Consulting LLC, to reduce his workload and to spend more time with family and grandkids.

Of "Let's Talk Spokane," he said in the letter, "Spokane has embraced the program, which fills a local TV programming void. Because of this, and other projects currently under development at Quicksilver, it would require much more of my time than I can honestly devote."

Along with spending more time with family, he said he now will focus his energies on a couple of projects that Half-Round Productions LLC, a young company he co-owns with TV veteran Tom McArthur and Rick Inman, currently has in the works.

Adams had founded Kent Adams Consulting in 2011 and was operating it out of his home on Spokane's South Hill. It specialized in communications, marketing, public relations, and some advertising.

He has lived in Spokane for 35 years and has worked for companies such as KHQ-TV, Fox 28, Avista Corp., and the YMCA of the Inland Northwest, also focusing during that time on nonprofit fundraising.

Mooring worked as an actor for 30 years, including 10 in New York and 20 in the Los Angeles area, before family and quality-of-life considerations brought him to Spokane six years ago, and he says he loves the Inland Northwest.

Although Adams has relinquished some of the responsibilities he had at Quicksilver, Mooring says he expects Adams will remain involved in marketing and possibly hosting some of the company's programs.

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