A new social networking website aimed specifically at helping baby boomers lead an active and productive life has officially gone live.

ActiveEmptyNesters.com is an online community created to help baby boomers whose families have "flown the nest" to share experiences and promote an active lifestyle by providing interest groups to join and other features of common interest.

"In the last five years, I've noticed that most social websites are targeted at the thirty-something crowd, more specifically the X and Y generations," says Ronald Mercier, Colorado-based creator of the website. "I believe it's time there was a site that's directed towards the fifty-something and older population."

The website is intended to provide a dynamic social gathering place where members can meet others with similar interests; write and publish blogs; share important events, photos and videos; and create polls and quizzes that can be shared with others.

"What makes this time unique," says Mercier, "is that an empty nester now has the time and finances to catch up on their life's to-do list. This might include travel, hobbies, maybe a new business venture, or even finding a life companion," he says. "This is the time when they can catch up with what life has to offer outside of the daily grind of work or raising a family, and ActiveEmptyNesters is designed specifically to help them achieve these new goals."

Membership to the site is free, and once registered, members can begin setting up their personal profile, join or start interest groups, invite friends to events, and communicate with old and new friends alike through the site's built-in social networking features. As an added benefit, a section called the Activity Marketplace provides members with daily discounts on products and activities. Members can find reduced prices on activities such as bowling, skiing, and book clubs.