Following the record-breaking sale of a Spokane Valley home in December and continued yearly growth, Avalon 24 Real Estate LLC is now positioning itself for future success.

The commercial and residential real estate brokerage moved into a new office in Post Falls last month, at 3760 E. Seltice Way, in the second-floor space above a Verizon store.

Across the Washington-Idaho state line to the west, a new office is being built for Avalon 24 in the North Liberty Lake, or NoLL, district, a 20-acre town center for Greenstone Corp.’s 900-acre mixed-use River District development.

“We think it’s really exciting that we’ve placed ourselves inside of where growth is occurring, so that our agents are in the right place at the right time more often,” says Joel Elgee, co-founder of the brokerage.

Previously, Avalon 24 had an office in downtown Coeur d’Alene and an office elsewhere in Liberty Lake, along Appleway Avenue.

Construction of the new 11,000-square-foot Liberty Lake building, at 21806 E. Indiana, is expected to wrap up in about eight months.

Avalon 24 will be located on the first floor of the building, along with Elgee’s other company, Red Rock Property Management LLC.

The second floor of the building will include six apartment units.

The relocation of Avalon 24’s Idaho headquarters from Coeur d’Alene to Post Falls was also a forward-thinking move.

Elgee points to the office’s close proximity to the planned Coeur Terre development, which straddles Huetter Road about 2 miles to the east.

“That’ll be approximately 2,000 houses, so we’re going to be in a great exposure area for that,” he says.

The Post Falls office is also located just off the Interstate 90-Idaho Route 41 interchange, which is currently undergoing a $78 million reconstruction project that’s expected to wrap up in 2026.

The Post Falls building has a digital billboard, which will allow Avalon 24 to show off properties for its clients to the high-traffic levels at the interchange.

“It seemed like it was something we couldn’t pass up for the benefit of the brand and the brokerage,” says Elgee.

Avalon 24 currently has 34 agents who operate primarily in the Eastern Washington-North Idaho area.

While the brokerage has added a few new agents recently, Elgee says the growth in people is measured.

“We’re not trying to grow to a couple-hundred-person brokerage,” he says. “We’re trying to be thoughtful in who we bring in.”

Elgee says preserving higher per-agent productivity levels is important at Avalon 24.

Per-agent productivity is calculated by dividing a brokerage’s sales volume by its number of agents, he explains.

“Our per-agent productivity has been around $6 million (annually),” Elgee says.

Elgee contends that Avalon 24's per-agent productivity levels are higher than that of many other brokerages.

Last year, Avalon 24 represented 459 buyers or sellers on completed transactions, for a total volume of nearly $260 million. That’s up from 2023, when the brokerage represented 352 buyers or sellers on closed deals, for  total volume of $175 million.

In December, Elgee represented the sellers of what he says was the most-expensive home ever sold in Spokane County. The Spokane Valley home sold for about $8.4 million.

In December 2021, Andrew Graham, an Avalon 24 agent, represented the buyer of what Elgee says is the second most-expensive home ever sold in Spokane County, which went for $6 million.

While Avalon 24 has agents who have been involved in luxury home sales like those, Elgee says he doesn’t consider it to only be a high-end brokerage.

He says that if someone has a $300,000 home they want to sell, for example, that he and his agents are excited about that too.

“If we can meet your real estate goals, that’s what we’re concerned about,” he says. “Getting a sale closed is our goal, and that’s where we’re going to guide people.”

Avalon 24 was founded in 2021 by Elgee and his two childhood friends, Patrick Libey and Zac Scott.

The brokerage’s name comes from the trio’s old stomping grounds in Spokane Valley.

“I grew up on Avalon in Spokane Valley, and they grew up off of 24th,” Elgee says.

In addition to being friends since about 12 years old, Elgee, Libey, and Scott also have prior experience working together.

Elgee and Libey together co-own Red Rock Property Management, which is now about 11 years old. Elgee and Scott worked together for about 18 years at Coldwell Banker Schneidmiller Realty before they founded Avalon 24.

The primary goal at Avalon 24, Elgee says, is to continue serving agents and clients well, but he says the growth path for the brokerage is unlimited.

“At some point, we could see there being Avalon 24 brokerages through multiple states,” he says. “What we’re doing is just building that footprint and seeing how that looks and how you can create tools that are replicable for different areas in different markets.”