If you think the modestly changing job market means that employee happiness and culture aren’t as important as they were, think again. 

Your best employees remain with you for a reason, and the younger generation you are trying to recruit for the future are seeing a meaningful experience from an employer that shares their values.

A fundamental truth remains: To be competitive in the talent market—and more specifically, to be able to attract and retain the best workers—we must continue to focus on employee engagement. And a big part of that is understanding how our employees feel about their workplace, its leadership, and its mission.

Nine years ago, the Journal of Business, along with some outstanding partners, launched a program that helps employers understand how their employees feel and where their organizations stack up in the competition for talent. It’s called Best Places to Work Inland Northwest.

Since then, we have recognized many employers here who chose to engage in a research-based survey process of their employees and emerged ranked as Best Places to Work.

Beyond the recognition piece, which we conduct through a special supplement and celebratory event, we have heard from participating employers that going through the program helps them identify what they are doing well and what they need to improve as employers. Only good can come from that kind of introspection.

To conduct the research, we hire a national research firm that gathers comprehensive information about the employers themselves and then polls their employees, anonymously and through a collection of metrics, about how they feel about their employer. Participation is free.

Based on those surveys, the firm provides us with a ranking of participating organizations, and we publish that list in a supplement to our Oct. 9 issue. We also plan to celebrate those employers at a live event on Oct. 8.

This is a great opportunity for employers, especially those without big budgets that can be invested in employee engagement. Participating employers are eligible to make the Journal’s list of Best Places to Work, and, if they do, to also use the Best Places logos on their websites and other promotional and recruiting materials.

They also could choose to buy the optional report from Workforce Research Group, which will detail, in aggregate, employee response data, as well as how the organization stacks up against others in the region.

The deadline for participating is May 30. Signing up is easy and the research firm will then walk you through the steps, which will take place later in June and into July. You can sign up at the program’s website, www.bestplacestoworkinlandnw.com. You can also contact me directly if you have questions, at [email protected].

None of this would be possible without the strong support of our event sponsors, which include Providence Health Care, the Inland Northwest Society for Human Resource Management, Bank of America, and Greater Spokane Incorporated.

I strongly encourage you to consider participating in this program. Attracting and retaining talent will always be a focus.

Paul Read is the publisher of the Journal of Business.