Spokane-based Odegard Consulting has rebranded as Measure Meant Consulting and become one of two certified B Corporations operating in Spokane.

Founded in 2017 by Kara Odegard, Measure Meant offers businesses help with sustainability assessments and helps them determine and carry out social impact goals.

The company operates out of Fellow Coworking LLC space at 304 W. Pacific in downtown Spokane.

Odegard says the firm rebranded as a way of ensuring the company’s values and methods are clearly emphasized.

“Our name now highlights our belief that how we do business should be a source of purpose and underscores the role of metrics and data in how our businesses live out values in measurable ways,” she asserts. “These are the values and mission that guided Measure Meant’s B Corp certification and that will continue to guide our consulting work in the Inland Northwest.”

She adds that as part of the rebrand, the company also has a new logo and website.

Odegard says Measure Meant finalized its B Corp certification in October and is now the second Spokane company having done so. Mutu Coffee Roasters LLC, an organic and fair-trade coffee roaster located at 2010 N. Madison, also was certified last year.

Certified B Corps are for-profit companies that pledge to achieve social goals as well as business objectives. Such companies are certified by Pennsylvania-based nonprofit B Lab to have met standards of social and environmental performance, accountability, and transparency.

Odegard says B Corp certification still hasn’t achieved much visibility in Spokane’s business community, but she’s hoping to change that starting with an event called the B Learning Hour.

“We’ve seen that in communities where there is more education on B Corps, there’s more interest. Here people just aren’t as aware of the certification and the opportunities it offers,” she says.

Odegard says she’s teamed up with Fellow Coworking to host the B Learning Hour, which will be held the third Thursday of every month starting Feb. 21.

“The B Learning Hour is intended to help businesses learn about B Corp Certification as well as how to implement sustainability best practices within their organizations,” she says.