IQ Interactive, the Spokane-based company that designs and makes modular, wall-structured systems for museums and science centers, says it has changed the name of the company to Flexhibits, reflecting its new focus on the interactive, interchangeable displays in invented, says Josh Quisenberry, the company’s operations manager. 

Quisenberry, the son of company CEO Coleen Quisenberry, says the company has rebranded more broadly as well, changing Flexhibit’s emphasis to its new packages of displays, rather than the custom work it had focused on previously. 

The company is now producing Flexhibits platforms, manufacturing the panels in-house at 211 W. Second, where it occupies 10,000 square feet of space, Josh Quisenberry says, adding that the company employs 10 people. 

He declines to discuss the company’s revenue, but says it has been successful at bringing on new customers even as far away as Saudi Arabia and Malaysia. The starter packages for Flexhibits exhibits start at $44,000.

Quisenberry claims the company is the first in its field to offer such packages, instead of custom services, lowering the cost of the displays substantially. 

He says customer’s favorite exhibits were identified, and packages were created from off-the-shelf exhibits.

“This way, the individual doesn’t have to be a designer or choose color palettes, and they don’t have to get involved in the whole build process, which is expensive,” Quisenberry says. “We’ve been able to reduce the cost of exhibits to much less than industry standards.”

The new exhibit packages don’t have to be custom designed and can be added to, much like Lego pieces, which eliminates the need to  have them designed and custom made every two years. “So it cuts down on the cost of shipping and installation since your average person can do the installation,” he says. 

Quisenberry says the Flexhibits are designed and constructed so that customers at science centers or museums can use the same basic display framework of walls and seating, but alternate the learning activities.

The rebranding reflects more awareness for the smart system, he says. 

“Everyone seems to be building custom, and every two years, they have to (rebuild). Our system allows people to update easily,” he says. 

The company’s line of exhibit furniture offers multiple configurations and accessories. The company also sells a set of interactive activities that Flexhibits has developed that can be displayed within a wall system. Those exhibits currently include the options of air cars for testing motion, a jumbo jet demonstration, a power circuit bench, ring launcher, and air rockets.

Flexhibit has provided some exhibits to the Mobius Science Center, at 809 W. Main, in downtown Spokane, he says, as well as to Spokane-based etailz Inc., Coy Beauty, and St. Lukes Rehabilitation Institute. 

Flexhibit will continue to build some permanent custom-made exhibits for museums and science centers.