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Home » Authors » Sales & Marketing

Sales & Marketing

Articles

ARTICLES

Using public speaking to deliver messages that resonate

For maximum impact in these hard times, focus on 'transferable concepts'
June 4, 2009
Sales & Marketing
Jeffrey, I'm a reporter with the Peoria Journal Star in Peoria, Ill. I'm working on a story on how the down economy is affecting motivational speakers. More business? Less? Do the times dictate a change in tone or approach? Here is my of my tell
Read More

To make more sales, focus more on buyers' motivation

Sales pitches won't work unless you discover, then press on, emotional nerve
May 7, 2009
Sales & Marketing
Think about the last time you bought something. How attuned was the salesperson to your "why?"Most salespeople make the fatal mistake of "selling" or "pitching" their product or service rather than discovering the prospective customer's motive,
Read More

Give sales-achievement awards the attention they deserve

Employee recognition is key motivator, provides real 'economic stimulus'
April 23, 2009
Sales & Marketing
At the corporate sales meetings where I give presentations, I am often asked to participate in giving out sales awards. The customer is elated when I say OK. Little do they know it's one of my favorite things to do, and one of the most important or
Read More

If you spend a day giving help, you might just help yourself

Assist at your customer's place of business to walk in their shoes, learn a ton
April 9, 2009
Sales & Marketing
I read that several political hacks predicted the economy would bottom out by late 2009. Please tell me this: How the heck do they know?What is "the bottom," and how long until we are at "the top?" The answer is, they have no idea! What you a
Read More

Now is perfect time to step up, if you're willing to risk it

Fretting about whether your job is safe is sign you're on wrong track
March 26, 2009
Sales & Marketing
Everyone is climbing a ladder. The only question is which rung are you on?Ever thought about it? It's a way bigger thought than, "Is my job safe?" But if that's what you're thinking, it's probably not. Fretting about whether your job is safe is
Read More

Understanding the genesis for successful sales career

Every great salesperson once was a beginner; key is your level of dedication
February 12, 2009
Sales & Marketing
"That's easy for you to say! You're already a great salesman and a successful author and speaker," someone yelled from the audience as I was answering a question about how to brand yourself and position yourself to create the law of attraction. the
Read More

It's not who you know that's crucial; it's who knows you

Create strong presence that your competitors are too lazy to match
January 29, 2009
Sales & Marketing
Here's a question I've received more than a hundred times in one form or another: "How do I make a (better) name for myself?"Here is the premise, the definition, and the answer: In sales it's not who you know; in sales it's who knows you.The
Read More

Skip the pity party, and refocus on serving your customers

Unwillingness to accept change robs you of ability to act on new opportunities
January 15, 2009
Sales & Marketing
"It's been a long time coming, but I know a change is gonna come, oh yes it will." (Written and performed in 1964 by Sam Cooke.)Change is not "in the air," it has hit the ground running, or should I say running rampant. If it hasn't affected you
Read More

The 95/95 proposition: How to get on winning side of it

To hit more home runs, focus on receiving, not making, unsolicited calls
November 20, 2008
Sales & Marketing
When a prospective customer calls you on the phone and wants to buy—either they heard or read something about you, or read something that you wrote, or someone referred them to you—the odds are close to 95 percent that you can make a sale
Read More

The 95/95 proposition: How to get on winning side of it

To hit more home runs, focus on receiving, not making, unsolicited calls
November 6, 2008
Sales & Marketing
When a prospective customer calls you on the phone and wants to buy—either they heard or read something about you, or read something that you wrote, or someone referred them to you—the odds are close to 95 percent that you can make a sale
Read More
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