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Home » Dallas-based Auction.io acquires property-tech startup Doorsey

Dallas-based Auction.io acquires property-tech startup Doorsey

Founder Jordan Allen secures board position with acquirer

June 22, 2023
Dylan Harris

Spokane Valley-based online real estate platform Doorsey Inc. has been acquired by Dallas-based Auction.io.

Auction.io is a provider of online auction and e-commerce services. It helps individuals or businesses set up auction sites, Auction.io chairman Alex Guiva says.

Guiva declines to disclose the terms of the acquisition.

Doorsey was a technology startup that offered auction-style real estate transactions.

“They were very successful,” Guiva says. “The outcomes that they achieved were significantly better than the expectations, the market valuations.”

Auction.io is involved in auction areas, including the automotive industry, collectibles, liquidation, live animals, and electronics.

“We haven’t done much in the real estate category, but it’s a large space,” Guiva says. “We feel like (Doorsey) has a lot of potential, and it’s a good complement to other industries that we play in.”

Former Doorsey CEO Jordan Allen, who launched the real estate technology company—originally called Ruumr—in June 2021, will serve on Auction.io’s board, Guiva says. The company won’t have a presence in the Spokane area.

Auction.io and Doorsey collaborated on past projects, which made the opportunity to acquire Doorsey and its platform more intriguing, Guiva says.

“It will be integrated into our platform,” he says. “They were already utilizing some of our technology. We already have a partnership with them.”

The Journal reported on Doorsey in December 2021 when the company had raised over $4 million. At that time, the company was based at 12825 E. Mirabeau Parkway, in Spokane Valley, and had 15 employees.

Allen started Doorsey after his vacation rental company Stay Alfred, which he founded in 2012, closed in 2020, at the onset of the pandemic.

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