Hagadone Marine Group has announced it is expanding its brand portfolio through a partnership with Tennessee-based MasterCraft Boat Co. 

The new addition will expand the selection at the Lake Coeur d’Alene dealership, with MasterCraft joining other brands including Malibu Boats and Axis Wake Research.

“We’re thrilled to welcome MasterCraft into our family of elite marine brands,” says Craig Brosenne, president of Hagadone Marine Group, in a press release. “At the same time, we want to be clear: This move does not reflect a shift away from Malibu or Axis.”

The MasterCraft partnership will include new boat sales, factory-certified service and storage, on-water demos and education, seasonal events, and brand showcases.

In addition to MasterCraft, Malibu, and Axis, Hagadone Marine Group also represents Cobalt, Regal, Chris-Craft, Cruisers Yachts, Barletta, Harris, and the custom-built Coeur Custom wood boats.