Alisha Benson

Age: 36

Job title/company: Chief operating officer, Greater Spokane Incorporated. 

Education: B.A., sports management & marketing, Washington State University.

Tell us about your career so far. In my career, I’ve had the opportunity to work in the outdoor recreation and retail industry, state government in public health, and the nonprofit association world. I’ve had the honor of serving at GSI for almost 10 years in a few different roles—membership director, vice president of education, workforce & STEM, interim CEO, and now COO. Those opportunities have allowed me to develop a deeper understanding of the business development world and the important role organizations like GSI play in a community.  Although each of my professional experiences has varied greatly, they all have had a few key factors in common—great leaders, cross-sector collaboration and partnership, and deep commitment to supporting and growing our community. These elements motivate me daily to think big and lead big.

What are your aspirations? I aspire to lead meaningful work that creates impact and helps business and community thrive. I’m also committed to being an advocate and mentor for women in the workforce, and most importantly to being a great role model and inspiration for my two kiddos. 

Tell us about your mentor or someone you look to for inspiration. There are so many individuals who have been and continue to be part of my journey and inspire me daily.  It really does take a village. I had the privilege of working for (retired GSI CEO) Rich Hadley and (retired GSI vice president of marketing and membership) Libby Barnes when I started at GSI. They encouraged me to explore the industry of chambers and business development organizations, and I “drank the Kool-Aid.”  Their support has afforded me so many professional and personal opportunities over the past 10 years, and they continue to be great mentors. 

What generational stereotype do you feel strong about?  That Xers are getting lost between boomers and millennials. We may be few. However, we are mighty, and we have the unique opportunity to lead and bridge between boomers and millennials, which is extremely exciting and creates the opportunity for us to learn the best of both.  

Something interesting/random about yourself. During my college years, I spent two summers working in Estes Park, Colo., rock climbing and hiking and a summer working for a white-water rafting company on the Snake and Salmon rivers.