Social media and smartphones are ubiquitous creatures. So many people are poised with smartphone in hand ready to capture and share events that range from the truly mundane and uninteresting (think Facebook posts of your friends' entrées) to the earth-

Creating an effective social media advertising campaign is the holy grail of large and small businesses alike. And for good reason. According to a recent study conducted by The Nielsen Company, use of smart phones increased more than 400 during