Liberty Lake-based Spokane Valley HUB, known as HUB Sports Center, offers a place for community connection through sports through the operation of a regional sports venue that supports events and programs to enhance life skills. 

The 18-year-old nonprofit operates a 66,000-square-foot indoor facility and two new multiuse outdoor fields, located at 19619 E. Cataldo, in Liberty Lake. The organization has surpassed $1 million in annual revenue for the first time in 2024, a 10% increase above 2023 revenue. Five full-time employees and between 16 and 20 part-time employees work for the nonprofit.

What are your expectations for growth in the coming years? We are forecasting 300 days of use and to exceed 200,000 visitors in 2025 with a full year of field activities along with indoor activities. There is high demand supported by first- and second-quarter reservations for 2025. We have daily use reserved through June and anticipate that trend continuing through the end of the year.

Expanding activity and use of the fields will result in an increased economic impact for the retail and hospitality businesses surrounding the HUB, which may also result in additional job opportunities.

Has the organization overcome any obstacles in the past year? One of our biggest challenges in 2024 was ensuring our core business and service didn't get compromised as we planned and implemented our expansion into outdoor fields.

To accomplish this, we hosted multiple staff and committee meetings to define and outline our communication plan and the expectations for staff and committee members. Operations had an amazing year with over 3,000 events, and the construction team was able to complete the fields and open them in early November.

In what other ways would you quantify the organization's growth in recent years? Our participation and attendance has grown from 171,000 in 2022 to 189,000 in 2024. The 3,000-plus activities hosted utilized 10,506 court hours last year. We increased major events to 58 last year, up from 18 in 2022, where 60% of teams and participants traveled from distances greater than 50 miles away from Spokane. These events generated an estimated $7 million in economic impact to our community.