In an effort to boost exposure and meet growing demand, Spokane-based Pool World Inc. is starting construction of a larger building in Coeur d’Alene.

“As the economy has emerged from the Great Recession, our market segment has been no different,” says Pool World general manager Mark Henderson.

The company recently purchased land and is in the process of starting construction on a new 13,500-square-foot multitenant retail center located at 745 W. Appleway, just north of Interstate 90. The new building is scheduled to be completed by March 2017, Henderson says.

The company will move from smaller quarters at 235 W. Sunset Ave., where it first opened its only Idaho store 12 years ago. 

 “We’re trying to improve visibility, and we think the new location is going to help us do just that,” he says.

Pool World will take about 7,000 square feet of space in the new building and will lease out about 6,500 square feet of space. It hasn’t secured additional tenants for the building yet, but it’s actively marketing that space for lease.

More retail space and a modernized building at the new location will enable Pool World to display better its full line of hot tubs, saunas, and barbecues.

Henderson declines to disclose the company’s annual revenues, but says business has increased between 30 percent and 40 percent since 2012. Pool World now employs 75 people at its four locations.

“It’s not just work at the residential level,” Henderson says. “Orders for barbecues, hot tubs, and commercial work are all up.”

Henderson’s parents, Kerry and Lyla Henderson, founded Pool World and opened its flagship store in 1976 at 13524 E. Sprague, in Spokane Valley. The company’s other locations are at 9111 N. Country Homes Blvd., on Spokane’s North Side, and at 5701 E. Sprague, also in the Valley.