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Home » Etailz is moving its general store, adding brand shops

Etailz is moving its general store, adding brand shops

Wollnick's, Vault, Coy Beauty to be downtown

Katie Ross
Katie Ross
December 18, 2014
Katie Ross

Spokane online retailer etailz Inc. is relocating its Wollnick’s General Store in January, as well as bringing two of its other online brands, Coy Beauty and electronics retailer Vault, to brick-and-mortar locations, says Wollnick’s manager Tracy Stout. 

Wollnick’s, currently located in about 2,000 square feet at 1025 S. Perry in the South Perry District, will move into 6,000 square feet of space in the former Huppin’s building at 421 W. Main downtown. Stout says the company is targeting a reopening date of mid-January.

Wollnick’s, which opened in November 2013, carries home wares, gifts, and baby products, she says, from brands such as RSVP, Fisher-Price, and The Honest Company.

Etailz decided to move Wollnick’s downtown to be closer to shopping traffic, and to acquire more space, Stout says. The store currently has two employees, and is looking to hire another after the move, she says. Also, after the move, some Etailz employees who handle the online inventory that Wollnick’s sells will be based in the new space. 

“Our move just has to do with going to a more shopping location,” she says. “Here on Perry Street, there’s lots of breweries and food—and we love it here—but downtown is more of a shopping crowd.”

Vault will occupy an as-yet-undecided amount of space within the new Wollnick’s store, Stout says. That area will sell merchandise such as headphones, speakers, electronic heaters, and cell phone accessories, she says. 

“We’re just really excited to be a part of all the changes and renovations going on downtown,” Stout says. 

Coy Beauty, she says, will open around the same time in a smaller space at 227 W. Riverside. The beauty store space currently is being renovated. The store will carry high-end skin, hair, and beauty products. 

Etailz is currently in the process of hiring one employee for Coy Beauty, Stout says. She says to start, the store will only be open about 25 hours a week. 

The hottest ticket right now at Wollnick’s, Stout says, is the Big Betty wine glass, which holds an entire bottle of wine.  

The store also features pet products, Stout says.

“It’s such a mixture, and it changes all the time because we have so many products online,” she says

Etailz, which originally launched as Green Cupboards Inc., is headquartered in the McKinstry Innovation Center at 850 E. Spokane Falls Blvd. In addition to Wollnick’s, Coy Beauty, and Vault, the company operates online natural baby products retailer ecomom.com and home and general product retailer everycasa.com, as well as continuing greencupboards.com, where it curates eco-friendly home and business products. 

The company’s other subsidiaries are etoolz, a developer of internal proprietary software; Perispect, a cloud-based business-to-business software for manufacturers; and eholdingz, a product development division. 

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