• Home
  • About Us
  • Subscribe
  • Advertise
  • Newsroom
  • Sign In
  • Create Account
  • Sign Out
  • My Account
  • Current Issue
    • Latest News
    • Special Report
    • Up Close
    • Opinion
  • News by Sector
    • Real Estate & Construction
    • Banking & Finance
    • Health Care
    • Education & Talent
    • North Idaho
    • Technology
    • Manufacturing
    • Retail
    • Government
  • Roundups & Features
    • Calendar
    • People
    • Business Licenses
    • Q&A Profiles
    • Cranes & Elevators
    • Retrospective
    • Insights
    • Restaurants & Retail
  • Supplements & Magazines
    • Book of Lists
    • Building the INW
    • Market Fact Book
    • Economic Forecast
    • Best Places to Work
    • Partner Publications
  • E-Edition
  • Journal Events
    • Elevating the Conversation
    • Workforce Summit
    • Icons
    • Women in Leadership
    • Rising Stars
    • Best Places to Work
    • People of Influence
    • Business of the Year Awards
  • Podcasts
  • Sponsored
  • INW Senior
Home » Wendy's franchisee to test image remodel

Wendy's franchisee to test image remodel

Overhaul at Division Street eatery could lead to others

July 31, 2014
Mike McLean

Wenspoke Resources LLC, the Spokane-based franchisee for Wendy’s restaurants throughout the Inland Northwest, is undertaking a major remodel of its restaurant at 830 N. Division, says Jennifer Robson, Wenspoke’s vice president of marketing.

The project, which Robson says will be the first Wendy’s “image activation” remodel in Eastern Washington, could lead to remodel jobs at Wenspoke’s other stores, Robson says.

She declines to disclose the total investment in the remodel, although she indicates it’s much higher than the $135,000 construction cost listed on the building permit recently issued by the city of Spokane.

“It’s a sleek, modern, complete interior and exterior remodel,” Robson says.

The project will include replacing flooring, installing lighting, and applying new wall finishes in the interior. The exterior work also will include refinishing outside surfaces and constructing a new cornice.

“The remodel will include a lot of glass, red surfaces, wood accents, a fireplace, large-screen TV, and Wi-Fi,” she says. “It’s also going to enhance the speed of service with new electronics.”

Citadel Construction Inc., of Spokane, is the contractor on the project, and Bernardo|Wills Architects PC, of Spokane, is designing it to meet Wendy’s corporate specifications.

Barring the need to take any safety precautions, Wenspoke hopes to keep the store open during construction.

“It will be a six- to eight-week process,” she says, adding that Wenspoke’s goal is to complete the project before Labor Day.

If the remodel of the Division Street store spurs sales growth as expected, the image-activation design will be applied to other stores within the franchise, Robson says.

“This will be our test. It’s one of strongest stores,” she says of the Division Street store. “We’ll see how well it’s received, and we plan to do one or two more within the next 12 to 24 months.”

Wenspoke operates 13 restaurants throughout the Inland Northwest, having bought the franchise rights from longtime franchisee Bar NZ Inc., of Spokane, in 2012.

The Division Street store has 39 employees, and Wenspoke plans to hire a few additional employees as a result of the remodel project, Robson says. Wenspoke has more than 425 employees companywide.

    Latest News Real Estate & Construction
    • Related Articles

      Spokane-based Wendy's franchisee acquire restaurants in Nebraska

      Remodel to convert former Skippers into Dickey's

      Dominos franchisee to build retail structure in Spokane Valley

    • Related Products

      BPTW 2025 Individual Ticket

      Business of Year Individual Ticket

    Mikemclean
    Mike McLean

    Deer Park golf subdivision gets preliminary nod

    More from this author
    Daily News Updates

    Subscribe today to our free E-Newsletters!

    Subscribe

    Featured Poll

    How much are you spending on holiday shopping this year?

    Popular Articles

    • By Tina Sulzle

      Trader Joe's puts forward plans in Spokane Valley

    • Vintage (10) c
      By Tina Sulzle

      Aloha Vintage marketplace opens in Millwood

    • 1319f8394524761fe62efd46371b1cb6
      By Dylan Harris

      Silverwood to be acquired by Atlanta company

    • By Journal of Business Staff

      Nordstrom Rack eyes new North Spokane location

    • Topgolf web
      By Ethan Pack

      Topgolf project moves forward in Liberty Lake

    • News Content
      • News
      • Special Report
      • Up Close
      • Roundups & Features
      • Opinion
    • More Content
      • E-Edition
      • E-Mail Newsletters
      • Newsroom
      • Special Publications
      • Partner Publications
    • Customer Service
      • Editorial Calendar
      • Our Readers
      • Advertising
      • Subscriptions
      • Media Kit
    • Other Links
      • About Us
      • Contact Us
      • Journal Events
      • Privacy Policy
      • Tri-Cities Publications

    Journal of Business BBB Business Review allianceLogo.jpg CVC_Logo-1_small.jpg

    All content copyright ©  2025 by the Journal of Business and Northwest Business Press Inc. All rights reserved.

    Design, CMS, Hosting & Web Development :: ePublishing