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Latest News

Health plan offerings grow in Idaho

Labor department survey shows coverage increase for first time since 2002
March 1, 2012
Idaho employers reversed an eight-year decline in workplace health care coverage in 2011 despite the financial pressures of coming out of the worst recession since World War II.The Idaho Department of Labor's 2011 Fringe Benefit Survey found 66
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—Staff photo by Treva Lind

Colleges at Fairchild Air Force Base work to serve military, draw civilians

One school plans to leave; four others still offer diverse degrees
March 1, 2012
Treva Lind
Fairchild Air Force Base, home to a population exceeding 8,600, offers a hub of college options on the base within its Professional Development Center. While one school, Southern Illinois University Carbondale, is ending its program at four The
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—Staff photo by Mike McLean

Whitworth forensic accounting course involves workshop coached by IRS agents

Whitworth course includes hands-on fraud workshop coached by federal agents
March 1, 2012
Mike McLean
Sure, these agents carry sidearms, but they take down criminals with spreadsheets.As part of an investigative course held biennially at Whitworth University, special agents with the Criminal Investigation unit of the Internal Revenue Service a a
Read More

Acquiring brand preferred to buying firm, study says

Investors understand marketing capabilities better than perceived
February 16, 2012
News Wise
When it comes to buying brands, investors have preferences, research conducted recently by the Indiana University School of Business suggests. Investors reward companies acquiring stand-alone brands, rather than entire firms, particularly when a a
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Facial-recognition systems might become promo tool

Marketing avatars aren't far away, expert contends, raising privacy questions
February 16, 2012
News Wise
The motion picture "Minority Report" gave the audience a look into the future of retail marketing as retina scans were used to project customized digital advertisements for consumers in public spaces. And while an Iowa State University management a
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Survey says agencies are optimistic

Four of five respondents say clients will maintain, step up marketing efforts
February 16, 2012
PR Newswire
A new quarterly survey of leading advertising agencies suggests that the media buying industry is regaining optimism after notching strong gains during the 2011 fourth quarter. The industry appears confident that business and client spending on
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—Staff photo by Chey Scott

Magner Sanborn gives employees, community something to think about

Magner Sanborn expands geographic reach, sees exponential growth in revenue, staff
February 16, 2012
Chey Scott
Across the street from Magner Sanborn Inc.'s downtown offices and visible through windows in its fourth-floor conference room is a simple wall painted red featuring one word in contrasting white: think. Dennis Magner, the Spokane-based agency's
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—Staff photo by Treva Lind

Corporate brand identity stretches beyond basic logo

Image ties to perception others have across many contact points
February 16, 2012
Treva Lind
How a business helps shape its public image—ranging from printed materials and online presence down to an employee answering the phone—really narrows to one focal point, marketing and public relations leaders here say.It's all about an
Read More

Breathalyzer-type device might identify disease early

New research suggests simple test can detect disease-state glucose
February 16, 2012
News Wise
The future of disease diagnosis might lie in a "breathalyzer"-like technology currently under development at the University of Wisconsin-Madison.New research published online earlier this month in the peer-reviewed journal Metabolism a simple by
Read More

Employee-benefits pros' futures linger in reform details

Regardless of outcomes, employers likely to need help with complexities
February 16, 2012
We asked employee-benefits consultants this question: What do you expect the competitive landscape for employee benefits providers to look like 10 years from now?Mark Newbold, principal and employee-benefits adviser, Moloney O'Neill that
Read More
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