Spokane Journal of Business

PNW Provisions joins Spokane’s startup scene

Spice blends, apparel company founders partner on Northwest health-conscious snacks venture

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-—Joel Barbour
Joel Barbour is co-owner of Spokane-based PNW Provisions.
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-—Pete Taylor
Outdoor enthusiast Pete Taylor, who is also a co-founder of Spokane-based Spiceology and founder of Midas Brands Inc. is a co-owner of PNW Provisions.
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Local entrepreneurs Pete Taylor and Joel Barbour have launched PNW Provisions LLC, a snacks and beverages company that met its $10,000 Kickstarter goal within 24 hours of the crowdsource campaign’s launch.

Barbour and Taylor say PNW Provisions has been talking with Spokane-based coffee roaster Thomas Hammer regarding a partnership.

Taylor is a co-founder of Spokane-based spice and rub mix startup Spiceology, which recently was ranked No. 1,556 on weekly business magazine Inc.’s list of the 5,000 fastest-growing companies in the U.S. The company, which was founded in 2013, has made the list four consecutive years.

Taylor also is founder and co-CEO of Midas Brands Inc., a venture studio based in Spokane with a focus on packaged consumer goods in the food, beauty, health and wellness, and pet product markets. Midas’ venture studio works to create and fund several startup companies simultaneously or in rapid succession. Midas also is helmed by co-CEO Scott Rozic, former chief operating officer of Spokane-based personalization software company CloudEngage Inc. Heather Scholten, who also is a co-founder of Spiceology, is PNW Provisions’ chief operating officer.

The team at Midas envisioned a line of health-conscious food and beverage products made with ingredients sourced from Pacific Northwest companies, Taylor says.

PNW Provisions initially is launching with four products: a trail mix, a trail bar, a caffeinated energy bar, and whole-bean and ground coffee.

“We have quite an extensive product roadmap in front of us,” Taylor says.

Plans for future products include condiments, smoked salmon, jerky, beverages, baking mixes, and camping meals, he says.

Taylor was familiar with Barbour’s Spokane-based company The Great PNW, a Northwest-themed apparel and accessories maker that Barbour launched in 2012, and reached out to Barbour last year regarding collaboration on the nascent PNW Provisions.

Barbour says he was impressed by Taylor’s commitment to using ingredients from the Pacific Northwest when possible. For example, PNW Provisions sources some fruit products from Milne Fruit, based in Prosser, Washington, near the Yakima River, about 65 miles southwest of Spokane.

“The recipes feel and taste very Northwest,” Barbour says. “Pete and I hit it off from the start. I do a lot of the marketing. He does a lot of the recipe stuff.”

To launch the company, Taylor and Barbour decided to hold a Kickstarter crowdfunding campaign with a goal of $10,000. Both Spiceology and The Great PNW began by successfully raising funds through Kickstarter, Barbour says.

“It’s a space we both knew and were kind of sentimental for,” Barbour says.

Within 24 hours of its launch on Aug. 17, the Kickstarter campaign had reached its goal. As of Aug. 22, the campaign had raised $12,000 from 77 backers. The campaign ends on Friday, Sept. 30.

Spokane-based coffee roaster Thomas Hammer is partnering with The Great PNW on apparel and merchandise designs, Taylor says. Thomas Hammer also has expressed interest in carrying PNW Provisions products in stores, he says.

Thomas Hammer Coffee Roasting Co. is a coffee shop chain founded in Spokane in 1994. The company has 19 coffee shop locations in Eastern Washington and North Idaho. 

PNW Provisions products will be available at The Great PNW’s store in River Park Square downtown. When The Great PNW opens a second location in Kendall Yards, PNW Provisions products will be sold there, too, Barbour says. Products also will be available online, with the option to subscribe for regular deliveries of PNW Provisions products.

Barbour says he believes PNW Provisions will expand quickly.

“We see it being in every grocery store in the Northwest,” he says.

Virginia Thomas
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Reporter Virginia Thomas has worked at the Journal since 2017 and covers the health care industry. As a reporter, she loves learning about Spokane's many growing industries. She enjoys travelling with her husband, snuggling with her cats, and cross stitching.

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