
Laura O'Dell and Don Crawford, partners at TOK Commercial Real Estate, say the company is opening its first Washington office in downtown Spokane this June.
| Karina EliasBoise, Idaho-based TOK Commercial Real Estate is set to open its first Washington office in Spokane in June, says Laura O’Dell, regional property manager and partner at TOK’s Inland Northwest entity.
Tenant improvements are underway on the 12th floor of the Washington Trust Bank Tower West building, at 717 W. Sprague, in Spokane’s downtown core. O’Dell says the office will eventually staff up to 15 brokers.
The office is the company’s sixth location and comes less than two years after it opened its Inland Northwest Brokerage office in Coeur d’Alene.
Don Crawford, a partner and broker at TOK’s Inland Northwest office, says the company’s foray into the Inland Northwest is a natural progression of growth.
“There’s a ton of synergy that we have within our brokerage,” Crawford says. “A lot of our clients that are working on transactions in the southern part of the state (Idaho) are now looking in the northern part of the state as well as Eastern Washington.”
TOK Commercial was established in 1991 in Boise as Thornton Oliver Keller. In 2020, it rebranded to its current initialism, embracing the abbreviated name previously used informally by the company’s real estate professionals, clients, and business leaders.
The company provides brokerage, property management, and property services and operates in five offices across Idaho, including Nampa, Twin Falls, and Idaho Falls. While it only has offices in Idaho and an upcoming space in Washington, TOK is licensed to operate in five states, including Oregon, Montana, and Utah. In 2024, TOK completed a total of 776 brokerage transactions and expanded its managed properties portfolio by 700,000 square feet.
The company’s revenue grew by 20% over the past three years, and 2025 is expected to mark TOK’s seventh consecutive year of revenue growth.
TOK’s Coeur d’Alene office, located at 3322 N. Grandmill Lane, was first established in 2023, with an official debut last fall. The Coeur d’Alene office has a total of six staff including four brokers, a regional property manager, and an office manager. In 2024, it closed a total of 39 transactions and grew its managed properties portfolio by 25% to 1 million square feet.
O’Dell says TOK collects and maintains data on over 148 million square feet of commercial buildings and 90,000 acres of land daily. Since making their stake in Coeur d’Alene, the company tracks 17 million square feet in North Idaho’s submarkets, which it updates in real time. TOK has also begun compiling data in Spokane’s metropolitan area.
Properties sold by TOK’s Coeur d’Alene brokers include Coeur d’Alene Industrial Park, a 7,000-square-foot office and warehouse at 3452 W. Industrial Loop; the Capstone Court Office Building, a single-story class A structure at 630 W. Capstone Court in Hayden; and the three storied, 11,5000-square-foot River Cross Building at 2140 W. Riverstone, in Coeur d’Alene.
O’Dell has been with TOK for over a decade, starting as an assistant property manager at the company’s Boise headquarters. When she made the personal decision to move to Coeur d’Alene about six years ago, TOK surprised her by taking the opportunity to grow its footprint in the region.
“I’m thankful that TOK wanted to grow in the area and Spokane, and (said) we’d love to keep you on board,” O’Dell says.
O’Dell moved to Coeur d’Alene and worked independently for a couple of years, and was then joined by Crawford. Together, they worked to open the Coeur d’Alene and Spokane offices.
Crawford contends that TOK's research and data, marketing, and supportive company culture, which fosters collaboration across all its sites, set it apart from other commercial real estate companies.
Because the company internally tracks the status of millions of square feet of commercial real estate, whether it’s for sale or not, it allows them to share information on any listing with their clients, without having to search several sites to know what’s on the market, he says. Additionally, TOK keeps track of property management leasing, tracking historic lease rates and tenure of tenants, he says.
For example, if an out-of-state buyer or investor is looking for property in the region, TOK can quickly supply them with vacancy rates, market prices, and rents to help them evaluate a deal or purchase.
Crawford says the pandemic brought a major shift in investment into Eastern Washington and Idaho in general, with many national retailers identifying North Idaho as a place to be.
“The market was maybe not big enough for them in the past, and now it definitely is,” he says. “We’re seeing big, strong movement where we have a lot of nationals looking for places up here in North Idaho.”
O’Dell and Crawford say the company’s collaborative culture contributes to a happy workplace. While brokers are competitive by nature, at TOK, colleagues share deals and information across all its offices.
Crawford says the company’s partnership model contributes to this friendly environment in which it's understood that a win for the company is a win for all, he says.
“I’ve worked for other companies where you shut your door and you’re careful with your information because you might be competing with the person next to you,” Crawford says. “We don’t. We collaborate on things; we feel like we win together.”
O’Dell adds that the company not only has broker partners but operational partners that work on the property management side of services. The work that she does as a partner in property management benefits the broker side, and the wins on the broker side benefit the property management partners, too, she says.
“TOK, as a whole, has been voted one of the best places to work in Idaho for the last 18 years,” O’Dell says. “We all work toward the same goal. We all want to be happy at work.”