• Home
  • About Us
  • Subscribe
  • Advertise
  • Newsroom
  • Sign In
  • Create Account
  • Sign Out
  • My Account
  • Current Issue
    • Latest News
    • Special Report
    • Up Close
    • Opinion
  • News by Sector
    • Real Estate & Construction
    • Banking & Finance
    • Health Care
    • Education & Talent
    • North Idaho
    • Technology
    • Manufacturing
    • Retail
    • Government
  • Roundups & Features
    • Calendar
    • People
    • Business Licenses
    • Q&A Profiles
    • Cranes & Elevators
    • Retrospective
    • Insights
    • Restaurants & Retail
  • Supplements & Magazines
    • Book of Lists
    • Building the INW
    • Market Fact Book
    • Economic Forecast
    • Best Places to Work
    • Partner Publications
  • E-Edition
  • Journal Events
    • Elevating the Conversation
    • Workforce Summit
    • Icons
    • Women in Leadership
    • Rising Stars
    • Best Places to Work
    • People of Influence
    • Business of the Year Awards
  • Podcasts
  • Sponsored
  • INW Senior
Home » The Journal's View: Homegrown companies give reasons for optimism

The Journal's View: Homegrown companies give reasons for optimism

October 23, 2025
Journal of Business Editorial Board

Sometimes we're reminded how important it is for a community to have the presence of large-company headquarters, especially as we have seen them dwindle here in the past decade or so.

That reminder came last week when PotlatchDeltic Corp. announced its pending merger with a Florida-based company and thus, will no longer be based in Spokane. The move further shortens the list of publicly traded companies with headquarters in this region to nine, compared with 17 companies in 2012.

While there is no blame to be placed on PotlatchDeltic, which has been a good corporate citizen, the loss reinforces the importance of local corporate leadership to support both an economy and a community. Quite simply, companies tend to be more invested in a community when they are based here, and make decisions that go beyond dollars and cents.

The reality is that the days of recruiting large publicly traded companies to our region might be a thing of the past. That said, we all should have some optimism, based on the growing importance of our startup ecosystem, and the host of new homegrown businesses here that we hope will take the place of those we've lost.

For an example, look no further than the West Side of our state, where some of the biggest headquartered companies, including the likes of Amazon, Nordstrom, Costco, Starbucks, and Microsoft were all homegrown, rather than recruited.

Although Eastern Washington lacks companies of those sizes, we should feel good about a new crop of promising ventures, including Spokane-based fintech company Treasury4, for example, which has shown immense potential since launching in 2020, raising tens of millions in new capital, landing a partnership with U.S. Bank, and more recently acquiring a Seattle-based fintech company. 

BuyWander, the online auction company that focuses on returned goods, has grown rapidly since entrepreneur Jordan Allen co-founded it in early 2024. In addition to its Spokane Valley location, BuyWander now has locations in Kent, Washington; Portland, Oregon; and Salt Lake City.

Post Falls-based restaurant chain Konala, billed as a healthy alternative to fast food, has made some recent noise on the franchising front, and has aspirations that could make the brand a household name across the country.

On top of the newest generation of locally owned companies, numerous existing homegrown businesses continue to thrive.

When STCU got its start over 90 years ago, it was operating out of a classroom at Lewis & Clark High School. Now, the Spokane-based credit union has 50 branches and serves over 300,000 members across multiple states.

Spiceology also comes to mind, as the Spokane-based company has grown every year since its inception in 2013 and has found its place on the national stage.

Of course, the publicly traded companies that remain, including Itron Inc., Avista Corp., and W.T.B. Financial Corp. — all of which are homegrown — continue to provide massive benefits to the community.

It’s important that we as a business community double down on the growing entrepreneurial ecosystem that has been fostered here and continue to support the businesses that call the Inland Northwest home.

Doing so will benefit all of us.

And for the founders and heads of our successful homegrown companies, we hope that as you consider expansion plans and exit strategies, you keep the Spokane-Coeur d’Alene area in mind and think about how great of an incubator it has been for your business, and how cool it would be for you to remain here as you grow larger.

    Opinion
    • Related Articles

      The Journal's View: Startup community growth is encouraging for region

      The Journal's View: Establishing trust is priority for journalism in the AI era

      The Journal's View: Wishing for a healthy, prosperous new year for Spokane businesses

    Journal of Business Editorial Board

    The Journal's View: Establishing trust is priority for journalism in the AI era

    More from this author
    Daily News Updates

    Subscribe today to our free E-Newsletters!

    Subscribe

    Featured Poll

    How much are you spending on holiday shopping this year?

    Popular Articles

    • By Tina Sulzle

      Trader Joe's puts forward plans in Spokane Valley

    • Vintage (10) c
      By Tina Sulzle

      Aloha Vintage marketplace opens in Millwood

    • 1319f8394524761fe62efd46371b1cb6
      By Dylan Harris

      Silverwood to be acquired by Atlanta company

    • By Journal of Business Staff

      Nordstrom Rack eyes new North Spokane location

    • Topgolf web
      By Ethan Pack

      Topgolf project moves forward in Liberty Lake

    • News Content
      • News
      • Special Report
      • Up Close
      • Roundups & Features
      • Opinion
    • More Content
      • E-Edition
      • E-Mail Newsletters
      • Newsroom
      • Special Publications
      • Partner Publications
    • Customer Service
      • Editorial Calendar
      • Our Readers
      • Advertising
      • Subscriptions
      • Media Kit
    • Other Links
      • About Us
      • Contact Us
      • Journal Events
      • Privacy Policy
      • Tri-Cities Publications

    Journal of Business BBB Business Review allianceLogo.jpg CVC_Logo-1_small.jpg

    All content copyright ©  2025 by the Journal of Business and Northwest Business Press Inc. All rights reserved.

    Design, CMS, Hosting & Web Development :: ePublishing