No-Li Brewhouse LLC, an independent, family-owned regional craft brewery based in Spokane, is the winner of the 2026 Medium Business of the Year award.

Founded in 2012 by John and Cindy Bryant, No-Li benefits from John Bryant’s extensive background, spanning over 25 years in executive roles at national brewing companies. The Bryants are joined by their two sons, Cole Bryant and Jack Bryant, in operating the family business.

The company operates a brewery and beer hall at 1003 E. Trent, along the Spokane River, and has a production property in Airway Heights.

While John Bryant describes the past year as challenging across the alcohol industry, he says No-Li has experienced growth through product innovation, brand development, and packaging evolution.

No-Li employs 85 full-time staff, according to the Journal's Spokane-Area Breweries list published in October.

The company is dedicated to brewing beer and supporting the Spokane community while helping shape the region into a craft beer epicenter, Bryant says. No-Li’s beverages have won over 200 awards from over 10 countries, including England, Australia, Germany, and Japan. Notable brews include Big Juicy IPA, Born & Raised IPA, Wrecking Ball Imperial Stout, Porch Glow Amber Ale, and others. 

In what ways would you quantify the organization’s growth in recent years? Over the past five years, No-Li has outperformed the overall craft beer market with steady, sustainable year-over-year growth. We became Spokane’s first regional craft brewery since Prohibition and have continued to expand our footprint while maintaining healthy financial performance.

What are your expectations for growth in the coming years? We are in a strong position operationally and financially. Our production efficiencies are optimized, we carry zero debt, and we remain 100% family owned and independent. Future growth may include development of our 5-acre production property in Airway Heights, allowing us to expand capacity and further invest in the region.

How has the organization adapted or innovated in the past year? No-Li has focused on innovation across packaging, recipe development, and marketing strategy. We launched our 19.2-ounce can Imperial lineup, are preparing to introduce a new package type this fall, and have refreshed elements of our brand packaging. 

At the same time, we have doubled down on our core brands, strengthening our market share and staying true to the fundamentals that built our success.

In what ways does your organization give back to the community? Since 2012, No-Li has donated more than $1 million to local nonprofit organizations and community initiatives. Giving back is central to who we are.

As John often says, “Give more than you take,” and that philosophy guides our decisions.

Most recently, No-Li helped raise and donate more than $45,000 to families affected by the Canfield Mountain Firefighter incident. Community impact is not an add-on for us. It is part of our foundation.

Survey responses may have been edited for length and clarity.