Latest News

Disconnect often exists in workplace

Best practices employed by managers frequently ineffective, workers claim

March 1, 2012

Fierce Inc., a Seattle-based communication, training, and leadership development company, recently released a survey that suggests a disconnect between the priorities of managers and employees in terms of workplace communication.Nearly 800 and a

Employers should embrace workers as valuable asset

Consultant says executives can do more to get people rowing in same direction

March 1, 2012

Linda Oien

Have you ever wondered whatever happened to the days when employees worked for a company for life, where employers considered their people the company's most valuable asset, and a strong bond of loyalty existed between employers and employees? most

Health plan offerings grow in Idaho

Labor department survey shows coverage increase for first time since 2002

March 1, 2012

Idaho employers reversed an eight-year decline in workplace health care coverage in 2011 despite the financial pressures of coming out of the worst recession since World War II.The Idaho Department of Labor's 2011 Fringe Benefit Survey found 66

Colleges at Fairchild Air Force Base work to serve military, draw civilians

One school plans to leave; four others still offer diverse degrees

March 1, 2012

Treva Lind

Fairchild Air Force Base, home to a population exceeding 8,600, offers a hub of college options on the base within its Professional Development Center. While one school, Southern Illinois University Carbondale, is ending its program at four The

Whitworth forensic accounting course involves workshop coached by IRS agents

Whitworth course includes hands-on fraud workshop coached by federal agents

March 1, 2012

Mike McLean

Sure, these agents carry sidearms, but they take down criminals with spreadsheets.As part of an investigative course held biennially at Whitworth University, special agents with the Criminal Investigation unit of the Internal Revenue Service a a

Acquiring brand preferred to buying firm, study says

Investors understand marketing capabilities better than perceived

February 16, 2012

News Wise

When it comes to buying brands, investors have preferences, research conducted recently by the Indiana University School of Business suggests. Investors reward companies acquiring stand-alone brands, rather than entire firms, particularly when a a

Facial-recognition systems might become promo tool

Marketing avatars aren't far away, expert contends, raising privacy questions

February 16, 2012

News Wise

The motion picture "Minority Report" gave the audience a look into the future of retail marketing as retina scans were used to project customized digital advertisements for consumers in public spaces. And while an Iowa State University management a

Survey says agencies are optimistic

Four of five respondents say clients will maintain, step up marketing efforts

February 16, 2012

PR Newswire

A new quarterly survey of leading advertising agencies suggests that the media buying industry is regaining optimism after notching strong gains during the 2011 fourth quarter. The industry appears confident that business and client spending on

Magner Sanborn gives employees, community something to think about

Magner Sanborn expands geographic reach, sees exponential growth in revenue, staff

February 16, 2012

Chey Scott

Across the street from Magner Sanborn Inc.'s downtown offices and visible through windows in its fourth-floor conference room is a simple wall painted red featuring one word in contrasting white: think. Dennis Magner, the Spokane-based agency's

Corporate brand identity stretches beyond basic logo

Image ties to perception others have across many contact points

February 16, 2012

Treva Lind

How a business helps shape its public image—ranging from printed materials and online presence down to an employee answering the phone—really narrows to one focal point, marketing and public relations leaders here say.It's all about an